Peso Pluma is a Mexican singer and rapper who has become one of the most successful and influential artists in the Latin music industry. He is known for his fusion of regional Mexican genres, such as corridos and cumbia, with urban sounds, such as reggaeton and trap.
He has also collaborated with some of the biggest names in the music scene, such as Kali Uchis, Becky G, and Bizarrap. As of 2024, Peso Pluma has an estimated net worth of around $10 million.
How did he start his career?
Peso Pluma was born Hassan Emilio Kabande Laija on June 15, 1999, in Zapopan, Jalisco, Mexico. He grew up in Guadalajara, where he developed a passion for music at an early age. He learned to play the guitar by watching YouTube videos and started writing his own songs when he was 15.
He told Billboard magazine in 2023, “Ever since I was a kid, I would write down my emotions because it was like therapy for me. I used to have a diary and my friends would make fun of me — because that’s considered ‘girly’ — but it worked for me. That’s where I’d write how I was feeling, then I realized some stuff would rhyme. I kept practicing and became better with time.”
He began his career by performing at local parties and events with his cousin Roberto “Tito” Laija Garcia, who goes by the stage name Tito Double P.
They formed a duo called Peso Pluma y Tito Double P and released their first live albums, Disco en Vivo and Disco en Vivo, Vol. 2, in 2020 under the independent label El Cartel de los Ángeles. They gained popularity in the regional Mexican scene with songs like Relajado Voy and Con Dinero Baila el Perro.
How did he achieve fame and fortune?
Peso Pluma’s breakthrough came in 2021, when he released his debut studio album, Ah y Qué?, which featured the hit single Por Las Noches. The song went viral on social media and streaming platforms, reaching the top 10 on the Billboard Hot Latin Songs chart and the top 5 on the Mexico Songs chart. It also earned him several certifications, including 8× Platinum (Latin) in the U.S. and 3× Platinum in Mexico.
He followed up with his second studio album, Efectos Secundarios, which included the singles Mil Historias, Lo Que Me Das, and El Azul. The latter featured Colombian-American singer Kali Uchis and became a global smash, hitting the top spot on the Billboard Global 200 chart and the top 3 on the Billboard Hot 100 chart.
In 2022, Peso Pluma released his third studio album, Génesis, which was a critical and commercial success. It debuted at number 3 on the Billboard 200 chart and number 1 on the Billboard Regional Mexican Albums and Top Latin Albums charts.
It was also the highest first-day streamed Mexican music album in Apple and Spotify history. The album spawned several chart-topping singles, such as AMG (with Natanael Cano and Gabito Ballesteros), Ella Baila Sola (with Eslabon Armado), La Bebé (remix) (with Yng Lvcas), and Peso Pluma: Bzrp Music Sessions, Vol. 55 (with Bizarrap).
In April 2023, Peso Pluma made history by having eight songs on the Billboard Hot 100 chart at the same time, surpassing the record held by Drake and The Beatles. He also became the first regional Mexican act ever to break the top five with Ella Baila Sola, which peaked at number 4.
Peso Pluma’s success has earned him several accolades and recognitions, such as being named one of the Forbes 30 Under 30 in Music in 2024, winning four Latin Grammy Awards, and receiving a star on the Hollywood Walk of Fame. He has also amassed a fortune of over $10 million, making him one of the richest and youngest musicians in the world.
He has invested his money in various ventures, such as Strive Asset Management, a firm that manages his personal wealth and supports his philanthropic causes, and Peso Pluma Records, his own label that aims to discover and promote new talents in the Latin music scene.
What are his future plans and goals?
Peso Pluma is not resting on his laurels and is always looking for new challenges and opportunities. He has announced that he is working on his fourth studio album, which will feature collaborations with artists such as Bad Bunny, J Balvin, and Rosalía.
He has also revealed that he is venturing into other fields, such as acting, fashion, and gaming. He has signed a deal with Netflix to star in a biopic series about his life and career, which will premiere in 2025.
He has also launched his own clothing line, Peso Pluma Collection, which offers urban and casual wear inspired by his style and personality. He has also partnered with Epic Games to create his own character and skin for the popular video game Fortnite, which will be available for purchase in 2024.
Peso Pluma has also expressed his interest in expanding his horizons and reaching new audiences. He has said that he wants to collaborate with artists from different genres and cultures, such as Taylor Swift, Ed Sheeran, and BTS.
He has also said that he wants to perform in iconic venues and events, such as the Super Bowl, the Grammys, and the Coachella Festival. He has also stated that he wants to use his platform and influence to raise awareness and support for social and environmental causes, such as education, health, and climate change.
Conclusion
Peso Pluma is a Mexican music sensation who has conquered the charts and the hearts of millions of fans around the world. He is a versatile and talented artist who has revolutionized the regional Mexican music scene with his innovative and catchy songs.
He is also a successful and influential entrepreneur who has built a business empire and a personal brand. He is a visionary and a leader who has set new standards and goals for himself and his peers. He is Peso Pluma, and he is here to stay.